Google Ads API eliminates 24-hour wait for conversion adjustments, streamlining data management for advertisers starting Sept. 9.

Google says richer conversion imports give Google’s AI the signals it needs to improve attribution and drive stronger ...

Google Ads engineers have been working to fix conversion reporting since a bug caused conversions to be overreported for in the AdWords API, Google Ads API beta and Google Ads scripts. Status update.

Google Analytics 4 update unifies conversion reporting across Ads and Analytics, introducing 'key events' and privacy-first measurement solutions.

Google announced last week a new version of the Google AdWords API, v201309, has been released. The major difference is bringing the offline conversion import feature into the API.

The current proposal for view-through conversions leverages the event-level capability of the API to report on conversions that are attributed to ad impressions from other sites across the web.

Google has fixed a bug where Google Ads were overreporting conversions between November 11 at 12:01 AM PST through November 20 at 11:59 PM PST. This specifically impacted advertisers using non ...

Google is recruiting participants for an online panel through a partnership with Gallup that will serve as a truth set to validate its conversion models.