Philipp Batura did not originally plan to build a fashion company when he joined Roblox (RBLX) in 2020 during the pandemic, but his three-person startup Topcat has grown into one of the platform's ...

Meanwhile, the fashion, although varied within the aesthetic itself, contains multiple toadstool-adorned outfits, moss, fake elf ears, large freckles, old boots and dark natural hues.

Social media platforms like TikTok and Instagram have been flooded with users propagating clothes and accessories inspired by Goblincore.