Roblox is a popular online platform that allows users to create and play games and has a unique feature called User-Generated Content (UGC) Limited items.

Armed with the virtual cash, Roblox players can buy everything from in-game items for their avatars to passes that grant perks for select games.

Starting this week, Walmart is expanding its partnership with Roblox by allowing teens to buy IRL goods from inside the game's virtual stores.