'Ready Player Two' author Ernest Cline is going on a book tour inside 'Roblox,' complete with a treasure hunt to win virtual fan gear.

HarperCollins has been named the publishing licensee in the U.S. and Canada for Roblox, an online entertainment platform that draws more than 60 million fans of all ages each month.

To promote the sequel to Ready Player One — a book about a treasure hunt inside a virtual universe — author Ernest Cline has partnered with the hit kids game Roblox to re-create something akin ...

Roblox, the online gaming platform wildly popular with children and teenagers, is rolling out an open-source version of an ...