Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...

Shareholders said the truth began to emerge on March 7 when Apple delayed some Siri upgrades to 2026, and continued through this year’s Worldwide Developers Conference when Apple’s ...

The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art ...

In a new interview, Apple CEO Tim Cook and other execs go in-depth on why Apple TV+ exists and is just now hitting its stride ...

Tim Cook and Lewis Hamilton are on top of the world ... Cook emphasizes that that same tech is baked into the camera of the ...

Apple Inc. is facing criticism from investors and analysts who argue that the company’s once-revered innovation engine is ...

A Today at Apple session with the makers of Apple TV+ hit "Severance" was capped by a surprise visit from Tim Cook and Brad ...

Apple Inc. (NASDAQ: AAPL) is doubling down on its entertainment business with a high-stakes movie, "F1," featuring the ...

Apple's iOS 26 has been announced. Here's when it's expected to launch, how to get beta updates on iPhone and what iPhones ...

If you thought Apple Inc.’s artificial intelligence woes in the US were bad, just know that they could actually be worse.

Apple's long-time manufacturing partner Foxconn has begun constructing a new production facility in Tamil Nadu, India, to ...