Apple CEO Tim Cook says Apple TV+ isn't about selling more iPhones, pushing back on a common assumption about the streamer’s ...

Tim Cook and Lewis Hamilton are on top of the world. Or so it seems, as the CEO of Apple and the Formula 1 racing superstar ...

Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...

Before Steve Jobs passed away in 2011 he named Tim Cook CEO of Apple. Cook lead the development of Apple Watch, HomePod, and ...

Apple often uses its annual WWDC to launch major new products. That probably won't happen this year. Instead, people will ...

The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art ...

Apple Inc. (NASDAQ: AAPL) is doubling down on its entertainment business with a high-stakes movie, "F1," featuring the ...

A Catholic group is calling out Apple CEO Tim Cook and Apple TV+ in a letter demanding an apology and removal of a ...

When Elon Musk offered Apple a satellite deal, Tim Cook chose caution over risk. The rivalry between innovation and control ...

In a new interview, Apple CEO Tim Cook and other execs go in-depth on why Apple TV+ exists and is just now hitting its stride.

Wedbush's Dan Ives, who graded the presentation a 'B,' spoke to CNBC after the event, saying that Apple has "six to nine ...