Samsung Electronics is no longer the most desirable workplace for Korean university students — the crown has been passed to SK hynix, with university students citing compensation.

For the first time, SK hynix topped the list of “most desired employers among university students” this year, pushing Samsung Electronics down to third place. Since 2004, job platform Incruit has conducted an annual survey of the “most desired employers among university students.

Samsung Electronics is reportedly pushing back the mass production of its next-gen high-bandwidth memory (HBM) chips to 2026, signaling a more cautious rollout amid ongoing DRAM redesign efforts.

SK Hynix, a major supplier of advanced memory chips to Nvidia, is set to significantly boost capital spending in 2025 after reporting a record operating profit of USD 6.7 billion in the second quarter.

SK hynix confirms it's working on 3GB GDDR7 memory modules, perfect timing for NVIDIA to unveil GeForce RTX 50 SUPER series with more VRAM.