Prime Day Apple deals have arrived. We've seen generous discounts, including 25% off the MacBook Air and 32% off the AirPods Pro 2 earbuds. Here are our top picks on sale.

The Apple Watch Series 10, in every color and case size, is on sale now at a historic low . For a limited time only, you can pick up for instance the Apple Watch Series 10 (GPS, 42mm) for $279, down from its usual price of $399. That’s a 30% discount on one of the most popular smartwatches of the year.

Update: Heads up! Amazon has now price matched: AirPods Pro 2 now $100 off via Amazon at $149 (Reg. $249) – this is the best price we have ever tracked, a new Amazon all-time low, and there’s no Walmart+ required: Pebblebee Universal Clip and Card item trackers for Apple or Google Find My hit 2025 Prime Day lows from $24.50

Take £140 off our all-time favorite Apple running watch, the spec-heavy Apple Watch Ultra 2. Save £104 on the more wallet-friendly Apple Watch Series 10, the latest model in the mainline Apple Watch collection. The hobbyist-approved Apple Watch SE is also available for 16% off during the four-day event.

It's day three of Amazon's dealsfest, and Casio, Seiko, and Citizen are duking it out for pride of place on your wrist.