The numbers are in for NASCAR’s five-race stretch on Amazon’s Prime Video, and they look encouraging overall. According to a ...

Prime's debut NASCAR broadcasts — the Cup Series' first with a streaming service — were well received by the sport's fans and ...

If you told a NASCAR fan from the 1950s, 60s, or even the 70s that they could watch their favorite drivers tear around ...

This was the first season the streaming service carried NASCAR events under a seven-year rights deal. The average was down 17 ...

NASCAR and Prime made it official in November 2023, and the world of streaming presented NASCAR with the opportunity to ...

The return of Turner's NASCAR coverage, which was a staple of the sport from 2001 to 2014, is another major milestone for ...

Steve Phelps heaped praise on Amazon Prime's entry into NASCAR after their viewership numbers more than doubled what industry insiders predicted.

The NASCAR Cup Series returns to the United States for an exciting race at Pocono Raceway, as drivers look to take the ...

Prime's five-week run of Cup races ends this week. While the Amazon network's coverage has drawn good reviews, some holdouts ...

Amazon wanted a way to change how fans experience NASCAR broadcasts. Enter the "Burn Bar," an AI-generated tool to visualize ...

From driver to viewer, Denny Hamlin saw firsthand how Amazon Prime’s streaming coverage is changing NASCAR broadcasts—and ...