Fight Back! addresses viewer complaints about Mattel's 1982 Tippee-Toes doll commercial. Mattel pulls and censors ad after ...

Is Mattel endangering your kid's development by shoving AI into its toys? The multi-billion dollar toymaker best known for ...

The exec said the success of “Barbie” is also serving as “the blueprint” for Mattel’s next big theatrical release, “Masters ...

Mattel has partnered with OpenAI to create AI-powered toys and games, with the first product expected to be announced later ...

San Diego Comic-Con is right around the corner, and that means it’s also time to start seeing what exclusive collectibles and ...

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

The Barbie, Hot Wheels and Polly Pocket creator says it will use OpenAI’s technology to “bring the magic of AI to ...

After Mattel and OpenAI announced a partnership that would result in an AI product marketed to kids, a consumer rights advocacy group is warning that the collaboration may endanger children.

Mattel is back with an impressive and exclusive collection of collectibles for San Diego Comic Con 2025 like a new Monster ...

Barbie-maker Mattel and OpenAI have teamed up to bring generative AI to the toymaking and ever-expanding pipeline of IP ...

The toymaker will also incorporate OpenAI's advanced AI tools like ChatGPT Enterprise into its business operations to enhance ...

The partnership will see AI products brought to develop and bolster fan engagement, including potentially with attractions ...