The landscape of college football has changed drastically over the past two years. With an overflowing amount of name, image and likeness payments floating around, some coaches are struggling to maint

There appears to be a difference in NIL strategies between these two college football giants as a major recruiting rivalry surges.

How have NIL and the transfer portal reshaped MAC football? We asked coaches and players from around the conference how they've adapted to a new era:

In a world of transfer portals and NIL deals, Clemson Offensive Line Coach Matt Luke insists that genuine "relationships" with players and their families remain the ultimate "secret sauce" for success.

Locksley pointed to significant shift to the NIL era as the root of the locker room disconnect, which he believed was created by his players not playing for the collective group.

While Texas Tech seems to be benefiting in the NIL era, programs like Maryland are hoping revenue share leads to a level playing field.

Even college football's elite have felt the effects of losing recruiting battles to others over money. Five-star defensive lineman Justus Terry helped Texas secure the top-ranked signing class in the 2025 cycle after pledging to the Longhorns over Georgia largely due to an enhanced offer.

College Football Has a New NIL Powerhouse and Coaches Are Calling it 'Ridiculous' originally appeared on Athlon Sports. As of July 1, schools are now able to pay their athletes directly, thanks to the June 6 House v. NCAA settlement.