ESPN isn’t waiting for Bill Belichick to call a single play in Chapel Hill. The network is already stacking the deck in his favor, betting big on the Belichick buzz to deliver a “Prime Effect” level of interest for North Carolina Tar Heels football in 2025.

Bill O'Brien met up with his former boss, Bill Belichick, as the Boston College coach had an eventful ACC media day.

Legendary former NFL head coach Bill Belichick is now in Chapel Hill, and Finebaum has plenty of thoughts. During his appearance Friday morning on ESPN’s "Get Up," Finebaum made it clear he doesn’t expect much from Belichick in his debut college season.

ESPN is trying to replicate the fervor around Bill Belichick to what it was when Deion Sanders first took over at Colorado. A report from Front Page Sports sugg

A day after going through the media wringer at ACC kickoff, the new North Carolina coach got a taste of what goes into college-football coaching at the annual Pigskin Preview luncheon.

One burning question for every ACC football team ahead as the conference's media days event kicks off on Tuesday

But Belichick, widely regarded as one of the greatest—if not the greatest—NFL coaches of all time, is already noticing differences between players at the college and pro level. And it goes beyond the obvious age and skill differences that one would assume exist between the levels of football.

Belichick came across as sensitive and petty while defending his reputation in a piece published by ESPN's Don Van Natta.