YouTube advertising revenue jumped 13% year over year to $9.8 billion during Q2 2025, when services including YouTube Music ...

Unique audience Shorts tap into YouTube’s 122 million daily user base, reaching beyond TikTok’s primarily Gen Z audience. YouTube’s established reputation means less regulatory risk than TikTok.

Trying to stand out on YouTube without turning it into a full-time job? These five beginner-friendly strategies use smart tools and content repurposing to help you build traction and grow your ...

YouTube Shorts has reached parity on revenue per watch-hour relative to core YouTube in the U.S. and other countries, CEO Neal Mohan said.

YouTube has crossed another major milestone. The platform’s short-form video offering YouTube Shorts is now averaging 200 billion daily views, according to CEO Neal Mohan, who shared the news ...

During Alphabet’s latest earnings call, Sundar Pichai shared a flurry of big numbers — and they paint a picture of explosive growth across Google’s AI, video, and productivity platforms. Here are the ...

With TikTok’s future in limbo in the U.S.—a much-delayed ban is set to take effect on June 19—Shorts is hoping that TikTok’s audience of almost 2 billion people will see it as a compelling ...

Considering YouTube Shorts, Instagram and TikTok have each claimed upwards of a billion monthly users, it makes sense that they count views similarly so that creators can better assess how many of ...

Here’s how to use Google Lens in YouTube Shorts: Pause any Short by tapping the screen. Select “Lens” from the top menu. Circle, highlight, or tap anything you want to search.