Google Analytics tracking codes are connected to the specific Analytics account under which they are stored. This poses a problem if you plan on transferring the statistics to a new Analytics ...

The default Google Analytics code tracks how your website visitors interact with your website's pages, but it doesn't track clicks on links within the pages. To track affiliate links or any other ...

The most popular third-party tracking codes on hospital websites send data to Meta, Google and Adobe, according to the researchers.

Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google Tag Manager makes this ...

After Quartz revealed Google was tracking the location of a user through cell tower connections, the search giant said the function improves the speed and performance of message delivery.

With Google Analytics rushing folks on Universal Analytics to set up Google Analytics 4, many are asking if they should run both UA3 and GA4 code at the same time. The answer, in my opinion, is ...

The tracking code must be on every page you wish to track. Either copy and paste the code directly into your website template or check your web host, website builder or blog platform for a Google ...

Learn how to implement tracking tags using Google Tag Manager for Google Ads, Bing Ads, Facebook, Twitter & LinkedIn.

Google's new deal-hunting tools in Search and Chrome make it easier to find and access discounts from various online stores. Chrome's price insights feature allows users to compare prices and ...

Google reached a $93 million settlement with California over location-tracking concerns. Last November, Google reached a $391.5 million settlement with 40 states over a similar inquiry.

Google has removed browser extensions with more than 1.4 million downloads from the Chrome Web Store after third-party researchers reported they were surreptitiously tracking users’ browsing ...