We can be with them at crazy hours of the day now or during more private moments." Dig Deeper: How to Write a Customer Survey How to Conduct Qualitative Market Research: Analyze the Collected Data ...

Qualitative research in dentistry This paper explores the most common methods of data collection used in qualitative research: interviews and focus groups. The paper examines each method in detail ...

Most research related to the reliability and validity of marketing measures has focused on multi-item quantitative scales. In contrast, little attention has been given to the quality of nominal scale ...