"Clean and harmonised CRM data vital for AI model training" was originally created and published by Medical Device Network, a GlobalData owned brand.

B2B example: If your CRM data reveals that C-suite executives respond best to finesse and expertise-driven content, create ads promoting whitepapers or exclusive webinars.

Rocket CRM has introduced a new series of platform enhancements focused on strengthening customer relationship management ...

Can a CRM and a DSP work together? Mar tech and ad tech are that couple that seem like they should be together, even though something always gets in the way. But advertisers are determined to make the ...

Earlier on June 4, HubSpot announced the launch of its Deep Research Connector with ChatGPT, which made the company the first CRM to offer such an integration.

The cornerstone of CRM systems (and any sales or service transaction) is interaction between your people and your customers. But more people records in the system isn't necessarily better, as many ...

Microsoft's coming Dynamics 365 ERP/CRM service has something called the 'Common Data Model' at its core. Here's more on what CDM is and why it matters.

In 2016, when Microsoft announced its makeover of its CRM and ERP strategy in the form of Dynamics 365, officials started talking up the Common Data Model (CDM), which was the heart of those ...

Fractured and incomplete datasets are a key barrier towards effectively training AI models for deployment in healthcare settings.