Sydney Sweeney has reportedly helped American Eagle’s stock climb higher this week. The White Lotus actress has recently collaborated with the clothing brand for a special collection, which includes a denim jacket and “The Sydney Jean.

American Eagle Outfitters ‘ (AEO) stock surged 12% this week, driven by Sydney Sweeney’s ad campaign and 13% short interest, but its fundamentals distinguish it from true meme stocks.

Kickin’ It follows Sensei Rudy, who runs a martial arts school — The Bobby Wasabi Martial Arts Academy.