Industry leader AMC Theatres is reversing course and joining its rivals on July 1 in adding regular ads to its pre-movie ...

AMC Theaters will have even more ads ahead of its feature film screenings. In 2019, Cinemark and Regal signed a deal with ad ...

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

While moviegoers are long past the days of rushing to the movie theater to make it to their seats before the listed showtime, ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to movies at the theater chain.

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 alongside film trailers before tentpoles begin.

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the country’s largest theater chains, which had previously declined to join other ...

From The Bad Guys to Shrek, AMC's Summer Movie Camp promises a summer filled with animated adventures. The program will run at select locations throughout the country from June to August.

The Movie" approaches, Regal Cinemas and Cinemark are racing to the front of the pack with merchandise to rev up excitement.

Joseph Kosinski is back with another high-intensity action film, F1: The Movie, set to be released in theatres internationally on June 25, 2025.

Those 15 minutes make all the difference – we previously reported that the original runtime made Fantastic Four the longest ...