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Trump, Jaguar and Rebrand

Trump Rips Jaguar’s ‘Stupid Woke’ Rebrand Just As New Boss Steps Into The Fire

The US president just breathed new life into the saga of Jaguar’s controversial 2024 attempt to rebrand itself, slamming the advertising campaign as ‘woke’ and claiming its failure caused the company’s CEO to resign in disgrace.

Bloomberg on MSN · 1d

Jaguar’s New Boss Hits Back at Trump Criticism of ‘Woke’ Rebrand

Jaguar Land Rover’s next chief executive officer shook off criticism from US President Donald Trump, insisting the carmaker is in good shape with customers responding positively to the polarizing Jaguar rebrand.

Yahoo Finance · 23h

New Jaguar boss defends ‘woke’ rebrand after Trump criticism

The new boss of Jaguar has defended the company’s “woke” rebrand, days after Donald Trump labelled it a “total disaster”.

4don MSN

What actually went wrong at Jaguar

On Monday, President Donald Trump trashed Jaguar for what he called a “stupid” and “seriously WOKE” ad campaign last year, which featured an avant-garde commercial that featured slogans such as “live ...

1don MSN

Jaguar Land Rover: Trump’s tariffs cost car maker over £700m

Jaguar Land Rover has revealed how much US President Donald Trump’s tariffs have impacted its finances during the first three ...

1don MSN

Jaguar Land Rover Backs Guidance Despite Hit From Tariffs and EV Transition

Revenue fell 9.2% after the U.S. put a 25% tariff on top of an existing 2.5% duty on U.K. and EU-made vehicles exports.

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