Delta Air Lines is testing AI to set ticket prices, but some lawmakers are questioning the use of the technology.

Delta has worked with Fetcherr for over a year. During a November 2024 Investor Day presentation, Hauenstein described the AI as a “super analyst” that works “24 hours a day, 7 days a week” to determine prices in real-time, calling the results “amazingly favorable.”

A partnership between an AI pricing company and Delta Air Lines has three Democratic senators raising concerns.

During the conversation with reporters, Hauenstein also spoke highly of Delta's partnership with Fetcherr, an Israel-based tech company which claims to be able to "set the perfect price every time" using AI.

Delta’s personalized AI pricing tech is provided by travel firm Fetcherr, which also partners with Virgin Atlantic, Azul, WestJet, and Viva Aerobus. In Delta’s case, the AI will act as a “super analyst” that operates 24/7 to determine custom ticket prices that should be offered to individual customers in real time, per specific flights and times.

In a letter to Bastian, the Democratic senators expressed concerns about Delta’s move toward "individualized pricing" or "surveillance-based price setting," which replaces fixed prices with fares tailored to each consumer’s perceived willingness to pay.

Delta Air Lines is testing artificial intelligence to set ticket prices, but some lawmakers question how the technology is being used. Susan Campbell explains.

Tajer, representing the American Airlines pilots, had a pretty major warning for the airline as he made it clear that changes have to be made if American is going to compete with Delta and United.

Delta Air Lines said on Thursday its bookings have stabilized, prompting it to forecast a brighter profit outlook for coming quarters, even as

A female pilot was pulled from a flight headed to JFK on suspicion of being drunk. Delta Airlines was told it’s “not a case of intoxication.”