Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...

Tim Cook and Lewis Hamilton are on top of the world. Or so it seems, as the CEO of Apple and the Formula 1 racing superstar ...

Apple CEO Tim Cook says Apple TV+ isn't about selling more iPhones, pushing back on a common assumption about the streamer’s goal.

Tim Cook reveals what inspired Apple to enter the streaming world—and how Apple TV+ is changing the game with quality and ...

In a new interview, Apple CEO Tim Cook and other execs go in-depth on why Apple TV+ exists and is just now hitting its stride.

CEO Tim Cook has provided more detail on the company's strategy behind its Apple TV+ streaming service, noting the company is ...

The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art ...

A Catholic group is calling out Apple CEO Tim Cook and Apple TV+ in a letter demanding an apology and removal of a ...

Apple Inc. (NASDAQ: AAPL) is doubling down on its entertainment business with a high-stakes movie, "F1," featuring the ...

A prominent conservative Catholic advocacy group is calling on Apple TV to take down an episode of one of its TV shows that ...

The tech giant showcased "Liquid Glass" for iPads, Mac, and more products at its WWDC developer conference.