Michele Arnese, Founder & CEO at amp and world-leading expert in the field of sonic branding. Discover more at www.ampsoundbranding.com. Sound will always be a crucial component for brands as they ...

The challenge lies in maintaining consistency while allowing for flexibility. A strong sonic identity is not just a single melody–it is an ecosystem of sounds that work together cohesively across ...

In this talk Ed Trotter (head of business development, Europe) and Rick Sellars (head of creative direction, EMEA) took the ...

These statistics reflect the substantial influence of sonic branding in resuscitating brands ... licensed content when they are forced with the challenge of producing numerous daily posts.

Sonic branding can be rewarding – but comes with its challenges / Unsplash Rajeev Raja is one of the pioneers of sonic branding in India. The founder of BrandMusiq, Raja is both musician and a ...

In this digital era where attention spans are short and choices are many, branding must evolve far beyond logos and packaging. Honey offers a unique opportunity for sonic branding. To produce ...

Think about the iconic ad jingles and sound signals that prompt automatic brand recognition: The McDonald’s “I’m lovin’ it” tune, the T-Mobile ringtone, the Uber Eats doorbell. B2C brands have ...

Sonic branding is a critical, if not unsung ... which has presented both unique challenges and opportunities for advertisers. Weinreb said while other apps like Instagram and Snapchat are muted upon ...